An imaginary investor created by Benjamin Graham in his 1949 book “The Intelligent Investor”. Panic, euphoria and apathy (on any given day), drives Mr Market’s decision- making and he approaches his investing as a reaction to his mood, rather than through solid analysis. Devised as a clever way of illustrating the need for investors to make rational decisions when investing instead of allowing emotions to play a deciding role, the philosophy

is followed by Warren Buffett. Mr. Market teaches that although prices fluctuate, it is important to look at the big picture (fundamentals) instead of reacting to temporary emotional responses.